learn Tip - I was at the bookstore last night and notice a nice,informative marketing book -
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
According to Amazon:
Marketing Gurus offers 17 summaries of marketing books published in the last 15 years. It's arguably a narrow range for the best "of all time".
Featured books include:
- The Tipping Point by Malcolm Gladwell
- Crossing the Chasm by Geoffrey Moore
- Positioning by Jack Trout and Al Ries
- Kotler on Marketing by Philip Kotler
- The Popcorn Report by Faith Popcorn
- The Anatomy of Buzz by Emanuel Rosen
- Purple Cow by Seth Godin
- Relationship Marketing by Regis McKenna
- And more
Marketing Gurus essentially is a book that summarizes other marketing best-seller books with some updated comments and hints. So if you want to be a marketing expert and don't have time to read all the other books, grab this one.
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